Elena Cossio, CEO and Co-founder, N&TS GROUP, said that: “Both the challenge and the value lie in offering companies a solution which can make them digital and smart, thanks to a management that, while guaranteeing complete safety, also provides a simple and appealing user experience for the end user. The digital transformation of electronic payments is not just a technology, but a new way of being and thinking which changes the relationship models between companies and their customers, becoming a resource to create value through a kind of loyalty which also touches e-payment services.”